With the bank bailouts, we’re seeing an interesting phenomenon – the increasing scrutiny of the spending of the banks. Now that some taxpayer money is directly injected into these companies, any spending they do is seen (rightly or wrongly) as use of public funds. As an example, this story “Bailed Out Bank of America Sponsors Super Bowl Fun Fest” from ABC News:
Despite a near collapse that required $45 billion in federal taxpayer bailout funds, Bank of America sponsored a five day carnival-like affair just outside the Super Bowl stadium this past week as President Obama decried wasteful spending on Wall St.
The event – known as the NFL Experience – was 850,000 square feet of sports games and interactive entertainment attractions for football fans and was blanketed in Bank of America logos and marketing calls to sign up for football-themed banking products.
The bank staunchly defended its sponsorship, saying it was a “business proposition” and part of its “growth strategy.”
Now normally a private company does not get this type of scrutiny. People don’t pay too much attention to their marketing budget or the bonuses they pay, etc. It’s also true that commonly it’s not in either the company’s or their customer’s interest to publicize a dispute or screwup… quiet settlements are more likely. (Note: I’m not saying that B of A’s marketing decision was good or bad, it’s just that in previous years this would not be news; and so this is new for B of A to have to respond to this type of report).
In the public sector, however, it’s common for screwups and inefficiencies to be exposed, since groups like Citizens Against Government Waste are constantly looking for these things and have little reason to stay silent (not that they catch everything, obviously, but they are looking!).
I suspect that most private companies would find that they could find a lot more efficiency if they were constantly under the microscope in this way. So I guess the question is whether our shareholders would benefit from more stringent monitoring of how companies operate (whether they’re profitable or not), and if so, how could they achieve it?
Update on Feb 4: Yesterday news came out about a proposed pay cap of $500K for bank execs. I think the point here is to make sure that taking bailout funds ‘hurts’ – the last thing you want is for every company and industry to line up at the government cash window. I think it sends the right message.