You get what you expect?

Interesting article from Wired’s Steve Silberman on the apparently increasing placebo effect.  He concludes:

Ironically, Big Pharma’s attempt to dominate the central nervous system has ended up revealing how powerful the brain really is. The placebo response doesn’t care if the catalyst for healing is a triumph of pharmacology, a compassionate therapist, or a syringe of salt water. All it requires is a reasonable expectation of getting better. That’s potent medicine.

So think positive!

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Comments

  • Jim  On August 27, 2009 at 11:30 am

    Sounds like Christian Science to me!

  • Curt  On August 27, 2009 at 11:48 am

    Here’s a bit more commentary on the subject and the article:

    http://www.mindhacks.com/blog/2009/08/placebo_has_strength.html

    “The article touches on a likely explanation – marketing. They would like to influence your beliefs so the drug works better for you, because once it’s on the market, it’s the customers’ experience that brings them back for more.

    “In an industry where genuinely new drugs are rare and most are just no-better copies of rival medications, your beliefs could make all the difference.”

  • Jim  On August 29, 2009 at 6:19 pm

    It amazes me that people can publish this stuff. I read the link and couldn’t follow the logic, though several commentors seemed impressed with it. Beats me!

    It still sound like Christian Science to me! MIND over MATTER! It works!

    And you don’t even need the placebo!!

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